On Becoming A Massively Successful Indie Artist

What caught everyone's attention was that this totally independent musician, with no record label, no radio play, no massive publicity campaign had grossed about $4 million in 2008. Now, of course, tour grosses (which made up the lion's share of that amount) are a bit misleading, as the venues take a cut of that, and there are certainly other expenses to be paid, but as a starting number it's still really impressive. Luckily, Corey is now sharing some more details about his path to success. Corey recently did a fantastic podcast with CDBaby where he details how he went about building up a fan base and building up support, and it basically involved exactly what we discussed before: good music, a real connection with the fans, hard work through touring and careful targeting. While he jokes about the $4 million gross touring number, he does admit that his "corporation" (as he now has a support staff) netted over $2 million last year. Frankly, that's more impressive than the $4 million gross numbers. He notes, of course, that there are still expenses on top of that, including staff (manager, accountant, full-time salaried musicians who play with him, recording expenses and touring expenses -- especially in support of new markets, where the return isn't guaranteed). But, even with all that, bringing in over $2 million in topline revenue is really impressive for a musician without any additional outside backing. One of the things that he discusses in the podcast is that what really got him started down this road was realizing that it could be done. He read Dave Kusek and Gerd Leonhard's excellent The Future of Music, and it made him realize "hey, this is possible." And that, alone, made a huge difference. It's amazing what you can do once you realize that something is possible -- and one of the great things we've seen in writing about Corey and numerous other musicians and their success stories is that they, in turn, inspire many other musicians who realize that it really is possible to do quite well despite the naysayers and the doom and gloom.
what we think, we become.
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