10 Reasons your Boss Won't Blog

mrG — Mon, 11 Aug 2003 15:42:09 -0400

Ton Zylstra brings us a translation from the MEX Blog listing some standard reaons why corporations bolt for the door when you start talking about business contexts for weblogs; I won't cite the list, you already know them by heart, and I'm hoping you already know Ton's take on them:

These 10 objections sound like very likely to be brought up when introducing blogs in a company. But the reasoning behind these objections has nothing to do with blogging as such, but everything to do with such a company having missed the cluetrain.

Thing is, we know some top flight companies that aren't afraid, real everyday people like Pierre Omidyar.

If it's any consolation, I also remember days not so very long ago when Email was rejected in the serious business context for lack of security, for lack of an audit trail and because, like, you just don't know what your employees are trading over emails. I remember very clearly the day Osama diss'ed my proposal for Sympatico to use OpenSource with the classic soundbite, "but who would we sue?" and I remember the hoopla over at the CBC when others not privy to our deal found out how Sean had let me place their core sportswire software out on SourceForge bound to a GPL (before you call up your MP to thank them for such forward thinking from the National Broadcaster, Sean's gone, I've moved on and the GPL don't stop there any more).

My advice to those faced by such lunacy? Same as in those other instances, and summed up best in a Baptist preacher's camp meetin' soundbite I got hipped to off an old ESP disk ...

You got to walk together children,
you can't get weary.
An' if that white man asks you,
'What you doin' this for?'
tell him he'll understand, by and by.

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10 Reasons your Boss Won't Blog