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    Lessons from the land of cheap broadband

    City Telecom's 400,000 customers pay $13 a month for 100 megabit synchronous broadband. And they get a money-back guarantee: If they don't clock 80% of the promised speed, the company pays them twice their monthly fee.

    "We have a big hairy audacious goal," says Lai, referring to the term popularized by "Good to Great" author Jim Collins. "We want to be the largest IP service provider in Hong Kong by 2016. And three years into our strategy, we're well on our way to doing it."

    If you live within coverage area of Verizon's FiOS service (VZ), you pay as much as $150 a month for up to 50 megs downstream and 20 upstream.

    How can City Telecom possibly offer service that's more than twice as fast at less than 10% of the price?

    via Fortune Brainstorm Tech

    All that success, Lia adds, is a result of having a Big Hairy Audacious Goal and doing everything possible to achieve it.

    • 14 November 2009
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