... and they are us.

mediaburn's Gary Santoro has just noticed a truth of information flow: It's not the nicely ordered graph of vectors they teach in the seminars, it's rather a seething swarming spiral stew of strange loops

With weblogs, our readers don't just "use" information - they re-mix it, add to it, edit it, comment on it, dis it, transform it, link it, pass it on, etc. The word "use" doesn't really do justice to all these activities.