News@UofT reports on the re-dubbing (subtitling?) of St. Joseph Street between Bay and the Coach House at Queens Park as Marshall McLuhan Way ..

It was here that his notions of mass communications, the impact of television and advertising and their effects on society were developed and disseminated. ...

"A road is a good metaphor" said Professor Brian Cantwell Smith, dean of the Faculty of Information Studies. "I once met a lama from Lhasa who told me, 'Every road is connected to every other road'. Marshall McLuhan's work was about the process of seeing further. This road naming reminds us about nourishing and building the process of looking."

After some tenuous years when we really didn't know what was going on, the McLuhan Program in Culture and Technology is back at the Coach House; Marshall McLuhan Way also passes a commemmorative plaque and a sculpture of great western thinkers that places Marshall McLuhan between Chaucer and Dante.