The vindication of BOB the Blog, and in a beautiful, useful, practical and friendly incarnation brought to us by foward-thinking Toronto Real Estate broker Fraser Beach, precisely the sort of c'mon in and buy weblog presence I had pitched to every last one of my local agents 4 years back when every last one of them told me, in no uncertain terms, that their current paragons of bad design were already perfectly in tune with their business needs thankyouverymuch.

Well eat this, suckah -- I note also, and with some glee, how Fraser's Toronto@Home is the only real estate website I have seen to begin the relationship with a helpful and welcoming mission-message:

to help people stay well informed about trends in the Toronto area real estate market. Daily updates include news, views and topical issues. Please post your comments, thoughts and ideas. We'd love to hear from you.
[ Toronto at Home ]

A human real estate experience. A dialog on real estate matters. Bravo, sir, well done, right on the Cluetrain, business as conversation. Good on ya, Fraser, long may you run. Home-buying tips, how to cut your buying and selling costs, market musings, notice of tax news, mortgage trends, legal stuff ... and full RSS/Atom feeds too? And if I ever should need a new home anywhere, I'll know exactly where to go.

It's worth a note too that Fraser's blog actually dates back to about that same time that I was smashing into brick-walls in my own neighbourhood, and a graze down his sidebar lists several other forward-thinking real-estate agencies scattered across the continent; several have even bound themselves together to create a biz-blogging evangelism weblog archive called Realty Blogging that dares to not only educate realtors on the essence of blogging, but even way far out left-field topics like how to sell properties using wikis.

Which is, if I remember correctly, pretty much how I said biz-blogs would unfurl, with some few mavericks taking the chance and then others, noticing the vast and nearly immediate profit leverage would gravitate to the new innovation. It's the old Law of 3-5 Year IT-Industry Time-Lag that posits how early innovation may fail of its own, but nonetheless by mystic fact of having existed, the ball is rolling towards the inevitable acceptance, unfolding in a cosmic order where no one can stand in the way, and no one can push the sunrise: here now, right on schedule in the fourth year since, the business blogs just starting to bloom. BOB, it seems, is not just vindicated, but silently exalted!