Trust me on this ...
Trust and trustworthiness online is a subject of some concern to those of us who live the life of telework and dream of internetworking ad-hoc business-webs of entrepreneurial free-agent nanocorps. The highest trust metric comes from complete identity, but that's only feasible in tribal groups, and it's not obvious how this is going to work in the online global village.
Hokkaido University's Toshio Yamagishi has thought about this too: His latest study, "Improving the Lemons Market" (pdf), suggests positive reputation systems, while slower to build than fault metrics, remain more stable and can build to rival trust qualities of complete identity.
It's just as Mama told you: "if you can't say something nice about someone ..." Now we know why.
Submitted by mrG on Fri, 2002-10-04 07:24
This is a first article on an ongoing thread on the nature and origins of "trust" as it relates to online identities and telework; this thread would go on to become one of my most cited series of articles.
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