How Organized Consumer Purchasing Can Change Business

How Organized Consumer Purchasing Can Change Business from carrotmob on Vimeo.
The predictable reflex behaviour called "business sense" will fall for a ploy, every time. There's no trick there, its simple behaviour-mod, 2-4-6-8 Ring the Bell and Salivate ... a carrot on a stick. That part is easy, but the REAL trick is getting the shoppers to coordinate THEIR purchase reflex to hold the carrot's stick.

And I would give up all hope of THAT, had I not seen http://vimeo.com/2913530

National Treasure

Toilet habits are no laughing matter: "'In 2008, it's just ridiculous we haven't sorted this out,' says Rose George, 'and have this linguistic and mental handicap about it.'

'We need to question whether we can't change the way it's done,' she adds. 'Or at least improve it.'"