How Organized Consumer Purchasing Can Change Business

How Organized Consumer Purchasing Can Change Business from carrotmob on Vimeo.
The predictable reflex behaviour called "business sense" will fall for a ploy, every time. There's no trick there, its simple behaviour-mod, 2-4-6-8 Ring the Bell and Salivate ... a carrot on a stick. That part is easy, but the REAL trick is getting the shoppers to coordinate THEIR purchase reflex to hold the carrot's stick.

And I would give up all hope of THAT, had I not seen http://vimeo.com/2913530