Wednesday 4 March 2009

Terry McBride on DRM

Rollo & Grady - Los Angeles Music Blog: Interviewing Terry McBride, CEO of Nettwerk Music Group - "I didn’t see any purpose in locking down files; it made no sense to me. People have always been sharing music. Why would I want to stop them? Why would I want to tell them what to do? The way to win was to get them to support my artists, not to force them to do it a certain way. I know I wouldn’t like anyone telling me that."
“The future of music isn’t selling records. It’s selling music in every form imaginable.” As a result, he shifted the company’s focus to the Internet and digital distribution in order to market his clients’ music. Those changes have paid off.